Nu Bride Wedding Show
Today I wanted to share an interview I did recently with the talented Nova Reid who is the brains behind the award-winning blog, Nu Bride. What I love about Nova is that like me, she’s not very good at keeping still. She’s a diversity consultant, a wedding expert and will soon be putting on her first wedding show and the UK’s first wedding show dedicated to wedding diversity and the modern millennial couple. Equality and diversity is an important priority for me and I strive to ensure every couple who contacts me feels welcomed.
Read on to find out more about her story and her hopes for the inaugural Nu Bride wedding show.
How did you get into the wedding industry? Tell us a bit more about Nu Bride?
I got into the industry by accident! It was through my own wedding engagement. I was in a long term relationship with my now hubby and had resigned myself to the fact we would forever be unwed as he didn’t seem as enthused at the idea of marriage - or at least the cost behind it - as me, so I had given up on expecting a proposal and I wasn’t going to propose to him! Five years into the relationship, an unexpected romantic Autumn proposal on the London embankment did the trick.
It was immediately after our engagement in November 2011 I launched myself into the industry. I knew nothing about it before, so immediately immersed myself in magazines, wedding shows whatever I could find and it didn’t take me long to realise there was a great big gaping hole in the inclusion and representation of modern women like me, who also happen to be black.
I felt totally invisible and it felt all too familiar and I wasn’t expecting it. It fed into a familiar narrative I had grown up as a young girl, believing that black women were somehow less desirable because of such a prominent absence in media, storybooks, cartoons and mainstream spaces.
I wrote to a few magazines and asked them why out of several hundred pages there wasn’t one couple of colour and felt fobbed off. So I thought rather than waste my energy, at a time that is supposed to be joyful, why don’t I create my own platform. So I started a blog to purely to document my wedding planning on New Years Day 2012 and the rest is history.
Never did I imagine it would turn out to be a business and the step towards me discovering my purpose for advocating for diversity and better inclusion. It is now a multi-award winning wedding platform dedicated to encouraging diversity in the wedding industry. And last year I was invited to take part in a documentary about Harry and Meghan with Sky News and was invited to attend the Royal wedding with BBC as a media expert. It’s been quite a ride and I am forever grateful for all it has brought. Never did I imagine my blog rant on New Years Day 2012 would lead to all of this.
How did the idea of Nu Bride: The Wedding Show come about? Why do you think such a show is needed?
The show was inspired by my readers. I run regular surveys to understand who my readers are and what they need to help them with their planning and I also ask them what frustrates them about the planning process. I ran a survey which was published in 2018 that revealed 94% of those who attended wedding shows felt they were outdated, not current, not representative of modern couples who want something different, and definitely not representative of culture, or of couples blending cultures together. Nu Bride The Wedding Show aims to address this and more.
How would you describe the ideal attendee?
Equality-minded professional couples who want a modern alternative. Couples who value quality and affordable luxury. Couples who care about diversity and equality. Couples who care about style. Couples who are planning not just for their wedding day, but for a healthy, happy and equal marriage.
What will make the show a success to you?
We are purposefully capping tickets sales so we can ensure we offer a more bespoke service - matching couples with the right equality-minded suppliers and providing an experience.
This will not be a show where couples are aggressively sold to, but an immersive experience with inspiration installations, expert talks, panel discussion on everything from tips on budgeting, interior design, managing family guest list politics, vow writing workshops, styling, beauty, wedding fashion and of course, Nu Bride will also be making an appearance. The show will give couples not only visual inspiration but access to leading equality-minded wedding experts, practical advice and services to help them make headway with their plans.
What are some trends do you see coming through in 2019 and beyond?
I hate trends. LOL! I am not one to follow the crowd. I would love to see the end of trends and the industry supporting couples simply embracing who they are and how they want to express themselves.
One random fact about you or Nu Bride?
Nu is the Chinese spelling for new - my name is Nova which also means new.
Where can you by tickets for the Wedding Show?
Can you remind us of the dates and location?
Chalk Farm Road,
Camden House is a chic contemporary luxury venue in North London featuring the ex-food and beverage team from Harrods and is host to world-class events for brands including MTV. This brand new wedding venue is stunning and will have you at hello.
Friday 5th April - from 5pm - 8pm. (Press and show preview evening with a limited number of tickets for couples and their guests)
Saturday 6th April - 10:30am - 5pm.
Where can we find you online?
Thank you, Nova, so much for sharing your story and more about the Nu Bride Wedding Show. I wish I could be there to take part but wish you all the best for a wonderful weekend. I’ll be thinking of you while in Vienna!
Don’t forget to put the weekend of 5th April in your diary and join Nova and some amazing wedding suppliers for what I hope will be the first of many Nu Bride Wedding Shows.
I wrote a blog post on how to survive wedding shows and to enjoy them if you need some tips before wedding show season begins.