6 ways branding photography can elevate your business

Between TV, films and the internet, we live in an incredibly visual world. Think about how many times you’ve scrolled past a big block of text on a website or social media feed only to pause on a video or photo. The impact that imagery can have is why branding photography is so essential to any business.

While smartphones can take pretty amazing photos, they’re still no match for the imagery created by a professional branding photographer. Branding images can have a positive effect on your business and even lead to growth.

In a previous post I’ve spoken about why you need branding photos, but in this post, I wanted to share with you 6 ways branding photography can elevate your business.

1. People tend to judge by appearances

Yes, we all know you’re not supposed to judge a book by its cover, but that’s actually how many people judge books…and brands. When someone visits your website or social media profiles, what do they do? If they are like me, they will look at the photos first before reading the text. If they see either cheesy stock images or photos snapped on a smartphone, they may be quick to think of your brand as unprofessional.

Professional branding photography is a powerful way to quickly and effectively capture your audience’s attention and show them who you are and what your brand represents. Like it or not, the quality of your images speaks to potential clients about the quality of your brand. If those images are blurry or low quality, it can impact how potential clients see your company. They may wonder what else you’re skimping out on and may not trust you with their business. Professional photos, however, show anyone who sees them that you care about your business and how you represent it.

Women lifting weights during gym session

2. Have images ready for media coverage

If your brand is featured in a magazine or on an industry website, you want to have professional images ready to go to show off what you have to offer. High-resolution photos on your social media profiles and website can even bring your brand media attention that you may not have enjoyed otherwise.

Once you’ve had a branding photography session, you’ll have a library of photos to use in print materials, advertising, social media, and anywhere else you need photos. Instead of scrambling to find images for a magazine ad or an Instagram ad, you will have images on hand, ready to use, making you feel prepared and help you avoid the stress of trying to take photos in a rush.

Personal trainer pushes a prowler across grass

3. Encourage potential clients to buy

If you go to the effort of getting people to visit your website, you don’t want them to be turned off by low-quality images. In general, people are more likely to trust a business or brand that has professional photos. Your branding photography is an opportunity to tell your brand’s story and to highlight what makes you unique and why a potential client should consider working with you.

Whether you want visitors to purchase a product or book your services, branding photography can encourage them to trust you and believe in your professionalism and ability to deliver on the promises you make on your website.

Woman in blue and white dress walking over bridge

4. Increase social media engagement

Social media is incredibly visual, and photos and videos receive much higher engagement than posts with just text. While it’s not necessary to use professional branding images on your social posts, people are more likely to engage with and share posts that feature high-quality images. If you want your social media profiles to catch the eyes of potential clients, professional photos can make all the difference between getting high engagement and no engagement at all.

Nibbles on a chopping board

5. Encourage potential customers to buy

If you go to the effort of getting people to visit your website, you don’t want them to be put off by photos that are not indicative of your professionalism or the services/products you provide. As I’ve mentioned, people are more likely to trust a business or brand that has professional photos. Your branding photography is an opportunity to tell your brand’s story and to highlight what makes you unique and why a potential customer should consider working with you over your competition.

Whether you want visitors to purchase a product or book your services, branding photography can encourage them to trust you and believe in your ability to deliver on the promises you make on your website.

Chef cleaning up in kitchen and laughing

6. Boost your rankings

Did you know photos can affect your website rankings? Professional branding images can help increase traffic to your website, as well as increase clicks and conversions. All these factors can help improve your ranking in search engine results, which can in turn drive more traffic to your site!

The right images can have a significant impact on your brand, helping you increase social media engagement and even encourage more potential clients to become paying customers! Isn’t it time you elevated your brand with some professional branding photos? If you want to find out about working with me to tell your brand story and connect with your clients, let’s chat!