SWPP Convention 2012

The Society of Wedding and Portrait Photographers (SWPP) Convention is now over for another year and again I wish it was longer. The convention is a great place for hundreds of photographers to come together to be inspired and to catch up with friends old and new.

This was my second year at the convention. Last year I left the Hammersmith full of ideas and lots of inspiration and have spent my time since then working hard to establish myself in the wedding photography industry. It has been a fantastic year and I have met some great photographers whom I now count as good friends.

This year at the convention, I was looking to hear again from some of my favourite photographers, as well as photographers I have discovered during the past year. The convention also hosted a 3-day trade show, so I managed to spend some time with some of my suppliers to see what new products they had to see what new products I could offer my clients.

As with any job, it is always important to keep your training current and understand the latest trends in your industry. Attending masterclasses at the convention helps me to do this. As well as giving me food for thought, it also allows me to determine how to stay current and unique with so many other amazing wedding photographers out there.

Joe Cogliandro’s session was an eye-opener for me. His take on boudoir is something I aspire to, and I came away with a number of ideas I am itching to try out. Any volunteers?!

Damian McGillicuddy is the king of lighting and what he doesn’t know about lighting probably isn’t worth knowing. I’m looking forward to heading north soon to do a full day with him.

The weekend was rounded out with an excellent day on Monday with Nick Ghionis and Adam Alex. Together they head up the Australian and UK branches, respectively, of XSight, but separately in their own right, they are multi award-winning wedding photographers. We were treated to a couple of slideshows of their weddings. They produce such beautiful pictures that capture the emotion and tell the story of the day in such a way, you feel cheated you did not know the couple so could not part of their wedding. I am not ashamed to say I found myself welling up several times while looking at the slideshows, feeling every emotion these strangers in the pictures were feeling. To me, that is great photography and I hope I provide my clients with albums that continually bring back the emotions from their day whenever they look at the pictures.

Not one to keep still, after the fun of last weekend, I am now gearing myself up for this weekend and my first wedding fair at the Piccadilly Institute! Myself and Postscript Events are sharing a stand and will be showcasing the photographs from our 1950s wedding shoot as well as running a competition for you to win an engagement shoot worth £300 and wedding day coordination worth £350. So if you are in the middle of planning your wedding, or looking for inspiration, pop down to The Alternative Wedding Fair from 11am and say hello.


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